As early as October through January, this is the time of year when the majority of eCommerce brands experience a huge spike in sales. But if you’re unprepared for this sudden rise in sales and don’t plan accordingly then it will hurt your business because your customers are unable to order products or receive them quickly enough.
With peak season quickly approaching, you should prep for production and there are many points to consider when taking on the pressure of doing everything at once and all the additional cost involved with producing more goods during this time.
With so many headaches around you, it can be hard to concentrate and make the right decisions. However, don’t let this discourage you from starting. Welcome to our “Manufacturing in China: 10 Tips to Peak Season Preparation” series which list the most important and useful production tricks that will make it easier for you to get started in manufacturing without much fuss. Let’s dive into part one of this three-part series.
1. Know about the Peak Season
Most businesses experience fluctuating levels of customer traffic throughout the course of a year. The slowest time of the year is often referred to as the low season or off-season, while the busiest time of the year is typically called the high season or peak season.
Though many seasonal peaks might seem similar, they vary depending on factors that differ from industry to industry. Factors such as population density, weather patterns, and available modes of transportation can determine the amount of traffic in an industry. For example, a business that sells swimming wear has better traffic during the summer months while others work best when it’s wintertime. So, it’s important to set a timeline and schedule for the peak season that your business focuses on.
Therefore, if your team is unaware of the span and the length of peak seasons, then your company is likely rising to incur unnecessary expenses throughout the year. And if your peak season lasts much longer than expected, there may not be enough employees or products available to meet all the demand coming from potential customers during this time.
In light of this, your company should always analyze the number of major holiday promotions, such as Black Friday, Cyber Monday, thanksgiving weekend, and Christmas. It may still be difficult to pin down the span of peak season for all industries but taking precautions, like reading some recent sales data, can help you diminish the consequences.
2. Forecast Demand
With the exponential growth of eCommerce around the world, more and more people are willing to make a purchase online. If you have both physical locations and an eCommerce store, it becomes readily apparent that digital traffic has increased even more than before and will continue to grow in popularity.
Therefore, you can forecast production demand for your store before peak season based on the different traffic sources.
Demand forecasting is one of the most crucial tools for brands to use in determining the best possible supply rates and building up adequate resources. This way, they can minimize their risks and costs. Furthermore, it enables collaboration between the outbound and inbound processes of the company, such as procurement, production, sales, and marketing. By predicting future demand, you can optimize current inventory levels by monitoring which products sell faster than others and predict when certain stocks will need to be replenished.
To forecast your production needs before peak seasons, one of the best ways is by staying on top of fashion trends. Following some influencers in your niche on TikTok and Instagram and leveraging the right hashtags can help learn about what your target customers are interested in currently and also gives you an idea of who you could be competing with. Then, you will have a better sense of what’s going to sell and be able to plan accordingly. It also means that you can monitor your inventory levels, so you will know ahead of time if something gets discontinued. This way, you won’t run out of your most popular items when the peak season comes.
3. Adjust Inventory
Nothing is more frustrating than running out of the most popular item in your store and turning down a potential customer because you don’t have enough inventory throughout the peak season.
To make sure that everyone who enters your store has a positive shopping experience, one of the most important parts is to make sure that your store is fully stocked and that you have plenty of your bestsellers readily available so that there will never be a need for backorders.
Inventory management is an essential part of ensuring a business’s profitability. Some businesses have too little inventory, unable to meet customers’ expectations by supplying enough available products, which often drives customers away to another brand or alternative items. However, excess inventory not only ties up valuable cash flow, but also carries the risk of damage and costs more to store and track.
So, it becomes important to know when to replenish stocks in what quantities, and at what price. If this happens too often or too late, then your margins will suffer. It is recommended that you take note of what sells the best and make sure you will have enough of those items available during the peak seasons, otherwise you risk losing out on both profits and potential customer base.
Peak seasons will be much different in the near future because of recent international dealings. In order to stay competitive, you need to prepare for these sudden changes and disruptions all the time.
If you’re looking for a reliable and professional company that can help with your production project before peak seasons, look no further than Shield Works Precision Manufacturing in China. There is no such thing as a “one-size-fits-all” approach to meet everyone’s needs, we can offer everything you need to make the most of today’s globalized marketplace. From OEM manufacturing to assembly to warehousing, you can find it all here. Start your journey by reaching out today for more information.