Protecting Your Product Design in China: What Actually Works (and What Doesn’t)
In 2016, an Israeli entrepreneur named Yekutiel Sherman launched a Kickstarter campaign for Stikbox, a smartphone case that folded out into a selfie stick. Backers loved it. He'd priced it at $47. One week later, exact replicas of his product appeared on Alibaba at $8 each. His own backers turned on him, accusing him of…